News — Filmmaking

The Solution to Filmmaking in Utah

Posted by Mark Hedengren on

As I said in my last blog post, in Utah, we have a problem marketing beyond face to face interactions. When you are selling your services as a video maker be sure to point out that with a video you amplify your sales reps. You allow people from within an organization to pass around info. It's like your sales reps became many. Then, after the company has researched, utilizing the videos you have made, the sales rep can come in and close the deal. The videos help pave the way for the sale. Also in your video production company, I...

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The Problem with Filmmaking in Utah

Posted by Mark Hedengren on

This email is about the most important problem with filmmaking in Utah. Read it. In the world of business, there are two types: Business to Business (B to B) meaning that you sell things to other businesses such as Huntsman Chemical. Then there is Business to Consumer (B to C) companies such as Proctor and Gambles’ Tide. Utah has never produced a large successfully consumer facing business. Virtually all major companies that have come from Utah have been Business to Business. Qualtrics, Property Solutions, even Novell and WordPerfect were primary business to business companies. Now, this may seem like a...

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Looking Back on the 'Film to Digital' Revolution

Posted by Mark Hedengren on

It’s been 10 years since the RED ONE in 2007 was released and changed filmmaking forever so I think it’s a good time to look at what has happened. I feel the core difference between the digital era and the film era is that with much less money you can get the same tools that $100 million productions use.  35mm color film costs about $1,000 for every 10 minutes once you factor in processing etc. Now you can rent a RED Dragon (the same camera that shot The Hobbit 1, 2, 3, and many other films) for $395 a day....

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BUSINESS AND ART- THE FOUR P’S OF BUSINESS

Posted by Mark Hedengren on

In the art world, I understand business is a bad word. I don’t believe this is without cause. There is more to life than making money. If I wanted to make money, I would have become a dentist. But since I believe there is more to life than money, I’m in the arts.                 At the same time I don’t have a problem with what is normally termed “business skills”; they are nothing more than a way of breaking down and organizing a problem to get something done. In that case that is what art is all about. Even a...

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EVERYTHING IS ACCOMPLISHED WITH IDEAS, COMMUNICATION AND TEAM BUILDING

Posted by Mark Hedengren on

Everything is accomplished with ideas, communicating those ideas, and team building. I work in a number of different fields; art, journalism, film, writing, food, and technology to name a few. The thing that surprises me is how similar it is to work in all of those fields. I think it’s because everything reduces down to having ideas, communicating those ideas and team building. The great variable is how good your ideas are and good of a team you can build. To me I’ve always rated my career on quality of people I’ve been able to work with on various projects....

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