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Red Finch Subscription Program and Why Cash Flow is King

Posted by Mark Hedengren on

Red Finch Subscription Program and Why Cash Flow is King

You can now subscribe to Red Finch Rental gear!  This is the way it works: if you sign up for twelve months for paying $30 a month you get $35 a month in credit.  If you sign up for $100 a month then you get $115 a month in credit.  If you sign up for $1000 a month then you get $1150 a month in credit and 15% off all orders after that credit runs out.  And so on… Academy rewards points will still be earned.  And what’s more, the credit doesn’t expire. That means you can build up credit for a few months and...

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Is YouTube Becoming the “How To” Network?

Posted by Mark Hedengren on

Is YouTube Becoming the “How To” Network?

Is YouTube becoming the “how to” network?A lot is changing with streaming media platform YouTube. In 2008, YouTube was everything, but now, with the rise of platforms like Twitch (Gamers), Hulu (network/Cable TV), Facebook, and others its audience base is becoming less broad. YouTube has become the "How To" network, like how to change a headlight bulb in a 1998 Corolla. It was fun while it lasted, but with major media companies now considering streaming content their main outlet we are going to need to up our game to have our content and ads noticed. An excellent place to start...

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Red Finch in Salt Lake!

Posted by Mark Hedengren on

Red Finch in Salt Lake!

We are opening a new store in Salt Lake City at 139 West 2260 South in February. Over the last two years, we have gained a lot of clients from Salt Lake County and we are excited to be able to service them better. The new facility is 7,000 square feet with over 20 parking places, two garage doors, and a large gated parking lot. I’ve posted some pictures on our Facebook page. We still have painting etc. to do, but I’m excited about the possibilities. We will have room for a 3,000 square foot studio with garage access, as well as a...

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Comcast + Disney = 40%

Posted by Mark Hedengren on

Comcast + Disney = 40%

 Comcast + Disney = 40%In our ever changing world of film the Comcast and Disney take over of 21stCentury Fox means the two company’s will account for 40% of all money spent on content creation in the USA and 20% of the global content creation. Those are two big beasts. Netflix is gaining but will need to scale up rapidly to catch up. It is interesting to see if media will still be dominated by large media conglomerates or with destruction being democratized. The recent mergers Comcast and Disney have executed is about survival. It remains to be seen if that...

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Death of HMI Lights & Sale Tax Exemption Form

Posted by Mark Hedengren on

Death of HMI Lights & Sale Tax Exemption Form

Fill out the TC-721 Sales Tax Exemption Certificate and become sales tax exempt if you make film for commercial purposes. Email the form to breanna@redfinch.net  HMI lighting is dead. Yes, you heard me. We are here to witness the death of the arch light (the first type of electric lighting that pre-dates the incandescent bulb). The end of hot lights that take three switches to turn on. That need leather gloves to be touched. That need to cool down before they can be moved or turned on again. That take incredible amounts of power. That use crazy big/loud/expensive generators. The end of lights that trip...

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