News

As I said in my last blog post, in Utah, we have a problem marketing beyond face to face interactions. When you are selling your services as a video maker be sure to point out that with a video you amplify your sales reps. You allow people from within an organization to pass around info. It's like your sales reps became many. Then, after the company has researched, utilizing the videos you have made, the sales rep can come in and close the deal. The videos help pave the way for the sale. Also in your video production company, I...

This email is about the most important problem with filmmaking in Utah. Read it. In the world of business, there are two types: Business to Business (B to B) meaning that you sell things to other businesses such as Huntsman Chemical. Then there is Business to Consumer (B to C) companies such as Proctor and Gambles’ Tide. Utah has never produced a large successfully consumer facing business. Virtually all major companies that have come from Utah have been Business to Business. Qualtrics, Property Solutions, even Novell and WordPerfect were primary business to business companies. Now, this may seem like a...

The Film Festival is coming up on September 21-23rd (redfinchfilmfestival.com) Extended Deadline is in one week on September 1st!We have some great judges for the fest including: (LDS/Religious film) Arthur Van Wagenen - Head of Excel Entertainment/Deseret Book Film (Advertising) Shante Micah Schroeder - Director of Growth at 97th Floor Ad agency (Documentary) Brad Barber - Co-Director of Peace Officer winner of Best Documentary at SXSW (Narratives) Jeremy Coon - Producer and Editor, known for the hit films Napoleon Dynamite (Music Videos) David Devaney - Owner of Audio West: Recording Studio and Event Center  (Dance Films) Kim Delgrosso - Artistic Director of...

Art is a team sport. Surround yourself with as many wonderful, smart, hard-working people as you can. Let me say that again. Art is a team sport. I am very proud of the team I was able to put together in my book Ansel Adams and Dorothea Lange's Three Mormon Towns (www.markhedengren.com). First off, don’t major in the art unless it’s a top notch school that is known for art. If you are going to attend a school in Utah, I would recommend majoring in English or philosophy or some other humanity, and every summer gets an internship in New...

Hey! I am Breanna for those of you who don't know me. I started working here at Red Finch Rental with Mark back in May. So far it's been great; it's really awesome to be able to meet and help lots of filmmakers and work around people who are passionate about the same things that I am. Before I came to Red Finch Rental, I graduated UVU as a part of their film program. It was, honestly, a great experience. There are so many dedicated teachers and students there willing to help each other and work with one another to make...