Red Finch Subscription Program and Why Cash Flow is King
Posted by Mark Hedengren on
You can now subscribe to Red Finch Rental gear! This is the way it works:
if you sign up for twelve months for paying $30 a month you get $35 a month in credit.
If you sign up for $100 a month then you get $115 a month in credit.
If you sign up for $1000 a month then you get $1150 a month in credit and 15% off all orders after that credit runs out.
And so on…
Academy rewards points will still be earned.
And what’s more, the credit doesn’t expire. That means you can build up credit for a few months and spend it all at once.
So I hear you ask. “Why would I want to do this?”
This is the reason. Because your money dude (AKA accountant) hates surprises.
Here is example of a conversation.
Filmmaker: I need $XXXX for a rental next week
Accountant: What the crap. I need more warning.
Filmmaker: But we really need it...
Accountant: OK, but next time…
But of course, the filmmaker doesn’t get much warning the next time either, and it’s same frustrating conversation on the next shoot.
Businesses do not like surprise expenses for two reasons.
The money is budgeted already. That means when you come in for surprise expenses, they have to pull the money from somewhere to make it work.
Another reason is that your boss has to report up to someone else. If they have a huge expense like thousands of dollars in one month, they have tell someone, “Well, our numbers would be better this month but the film department needs….” See that’s awkward for you and awkward for them. In business, cash flow is king. Big one-time expenses are the enemies of good cash flow.