News — Insights

I've noticed that all jobs offer varying amounts of power, money, and fame.  The triangle works like this: any government job is high in power but low in money and fame. Any business job is high in money but low in power and fame. Any art job is high in fame but low in power and money. Now, of course, there are different mixes of jobs, particularly in film. Corporate videos/commercials are high in money but low in power and fame. However, feature films are high in fame but low in power and money. I hear you say "What!? Feature...

Lenses: Sigma Art 24-70mm 2.8 IS (that’s right 2.8 and with image stabilization) $302x Sigma Art 85mm 1.4 Lens $30Canon 100mm 2.8 IS Macro Lens $30Sigma Art 12-24mm 4 Full Frame Lens $30Sigma 100-400mm IS 5-6.3 Lens $30Sigma 140-600mm IS 5-6.3 Lens $30  Cameras:2x Sony FS7 CameraSony A7r II  DSLR3x Easy rig  Lights:4x M18 1800w HMI $903x Arri Skypanel S60-C with 3x diffusion and Arri case $120 46x Quasar 4ft Crossfade (bi-color) $10 a day each6x Kino Flo six bank 4ft Crossfade Quasar (Bi-Color) $60 a day each12x Quasar 2ft Crossfade (bicolor) $10 a day each2x Kino Flo six bank 2ft Crossfade Quasar (Bicolor) $50 a day each  Mark Zuckerberg calls...

As I said in my last blog post, in Utah, we have a problem marketing beyond face to face interactions. When you are selling your services as a video maker be sure to point out that with a video you amplify your sales reps. You allow people from within an organization to pass around info. It's like your sales reps became many. Then, after the company has researched, utilizing the videos you have made, the sales rep can come in and close the deal. The videos help pave the way for the sale. Also in your video production company, I...

This email is about the most important problem with filmmaking in Utah. Read it. In the world of business, there are two types: Business to Business (B to B) meaning that you sell things to other businesses such as Huntsman Chemical. Then there is Business to Consumer (B to C) companies such as Proctor and Gambles’ Tide. Utah has never produced a large successfully consumer facing business. Virtually all major companies that have come from Utah have been Business to Business. Qualtrics, Property Solutions, even Novell and WordPerfect were primary business to business companies. Now, this may seem like a...

Art is a team sport. Surround yourself with as many wonderful, smart, hard-working people as you can. Let me say that again. Art is a team sport. I am very proud of the team I was able to put together in my book Ansel Adams and Dorothea Lange's Three Mormon Towns (www.markhedengren.com). First off, don’t major in the art unless it’s a top notch school that is known for art. If you are going to attend a school in Utah, I would recommend majoring in English or philosophy or some other humanity, and every summer gets an internship in New...