New Lighting Gear/How to Do Content Video Marketing for Businesses
Posted by Mark Hedengren on
Lots of New Lighting Gear
The Quasar light is like a Kino Flo but WAY WAY brighter, more color options, and much more versatile and durable.
6x 4ft Quasar 6 bank Kino head (2000-6000k/equivalent of a 2K output in a Kino) $60
36x 4ft individual Quasar crossfade (2000-6000k) bulbs $10
6x 2ft Quasar crossfade (2000-6000k) bulbs $10
1x 2ft Quasar 6 bank Kino head (2000-6000k/ equivalent of a 2K output in a Kino) $60
Litemat 4 S2 is a really large LED light panel. Set it up and in two minutes you have wonderful light. Whenever people rent this light once, they keep renting it.
6x Litemat 4 S2 bi-color LED light panels $45
2x M18 1800w HMI $90
2x 1200w HMI $50
2x Intellytech F-485 (LED with the equivalent of an 800w HMI) $50
LED Fresnel dimmable bi-color lights
2x Intellytech Light Cannon F-485 with WiFi (3000-8000k/485w LED with 5K Tungsten Fresnel or 800w HMI output/ 95-99 CRI/Softbox option) $50
3x Intellytech Light Cannon F-165 with WiFi/V-Mount/AC/DC (3000-8000K/165w with 2k output/95-99 CRI/softbox option) $25
New Gear for Camera
Arri FF-4 Follow Focus $75
Chrosziel Three Stage Matte-Box $50
Schneider Optics IRND Filter Set $35
How to get a lot of work with Content Video Marketing
Purple, a company based in Alpine, Utah, went public last week at a valuation of $1.1 billion. You may have seen their Facebook ads that feature the actress from Studio C. I think because of this success of video marketing and the success ChatBooks it would be worth talking about how to sell a client on video content marketing.
The biggest problem we have in Utah with video content marketing is that many of the companies are Business to Business companies (think Domo, Qualtrics, Entrada etc.) and have had a lot of success with in-person-sales, phone-banks and door-to-door sales (think Vivint) To compound this problem much of the leadership of the company probably has risen through the ranks because of success in-person-sales/phone-bank/door-to-door sales through their career.
As a result, you get a bunch of leaders who would never think of taking a sales commission down from 20% to 15% but think spending over $5,000 on a video is a waste of money.
I love many things about filmmaking in Utah and living in Utah but this is a definite problem for the businesses here and for our industry. So, the question is how to sell video content marketing to businesses. Below I've listed a series of points that you can use to better pitch content marketing to Utah companies.
• Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Forbes Oct. 11 2016)
- Video is projected to claim more than 80% of all web traffic by 2019.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- Embedding videos in landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing decisions.
- According to YouTube, mobile video consumption grows by 100% every year.
- 64% of customers are more likely to buy a product online after watching a video about it.
- 87% of online marketers are currently using video content in their digital marketing strategies.
Sources “Video Marketing: The Future of Content Marketing” ( Forbes Feb 3, 2017)
20 Statistics That Should Make You More Aggressive About Video Marketing in 2017 (Inc. Magazine Dec. 30 2016)
So, now that we’ve established that video content marketing is important, here is a short article on how to do a simple content marketing campaign in Entrepreneur Magazine.
I’m sorry to be all business with you guys but I’ve noticed that companies have the budget to make videos and the better your business does, the better Red Finch Rental does, so try pitching your clients on video content marketing and get some good work out of it.
Best of luck!
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